Business Man

Information technology, information publishing. I'm pretty opinionated about how to run a business.

My #1 Affiliate Marketing Secret

Once in a while I'm asked by an affiliate of mine why he or she isn't making any sales of $7 Secrets. Nine times out of 10, that affiliate is missing the one thing I believe every affiliate needs, no matter what product they're promoting: a website.

If you want to be successful marketing products as an affiliate, you need to have your own website—and promote those products from your website.

Here are several reasons why using your own website for promotion is so important:

Personal recommendation

How do I find out about WSOs?

If you're looking for the latest WSOs (Warrior Special Offers) on the Warrior Forum, going to the forum itself is often frustrating. For some reason WSOs are the only board that cannot be sorted; even if it could be, there's no apparent way to sort by thread start date instead of date of last post (comment). As a result, the threads at the top of the list aren't necessarily the newest offers.

Beginning the Big Unsubscribe

What I'm doing today is the antithesis of list building; it's what every online marketer hates: I'm unsubscribing from dozens of lists.

When I buy something online, I usually sign up to the offered mailing list. Sometimes I want product updates, sometimes I want to hear about related news. Most often I want to see how other marketers promote, so I can learn what (or what not) to do.

Google+ Spam

Alex Albert is a spammer. I bought one product from him in 2007 and I've since unsubscribed from every list he's added me to. He keeps adding me to new lists and now he's added me to a circle (I presume) in Google+. And I'm getting his updates.

The problem is that I can't just unsubscribe from his spam updates. No, when I click on the unsubscribe link, the only options I have are to unsubscribe my address from all Google+ notifications or not. Seems like overkill.

In Business to Make Money

A forum member recently posted:

Instead of charging  $7 for a recording , wouldn't it be better to do a upsell with another product eg a  plr you have on your hard disk. That will be so enriching and show you are over delivering. Just my personal opinion.

Lose Subscribers Fast

I'm a big fan of Rosa Maria's Drive-In. Great burritos (the CVC is da bomb!) with homemade tortillas within walking distance. And I get a free burrito on my birthday! But the email message I received from them today is fodder for a blog post:

Would You Pay for Blog Content?

Dmitry thinks paying a set fee to read all the blogs in a network is a good idea. I'm all for paying good authors for content I find interesting, but this would be much like buying a cable TV package—paying for a bunch of crap stuff that doesn't interest me as well. How about a blog network where the reader chooses a selection of blogs and pays only for those, with a set minimum price.

Ads are content

The ads you allow on your site are part of your brand.

Internet marketers, are you listening to this? What's on your site?™

Better than Frank Kern?

You have two snippets of text to work with: your name and your subject line. Personally, I believe the most valuable of the two is your name.

Amidst today's onslaught of email messages promoting the latest "big thing" by a "guru", here's a refreshing article about getting your own email messages opened. It doesn't cost a dime.

Ryan Healy (via Markus Allen): 7 Tips to Get Your Email Opened

Foiled Again!

Occasionally a sale for $7 Secrets will come through where the buyer attempted to change the price (usually $0.01); fortunately $7 Secrets Scripts has fraud protection and will prevent the download when the amount received is less than the price set by the merchant. I usually just add the buyer to The $7 Blacklist and let it go at that.